Use Video Marketing to Nurture Leads and Increase Conversion Rates
Using Video Marketing
The use of video marketing in commerce and online marketing had exploded in the recent years. Consumers are also carrying out in-depth research than they used to before. The use of videos has given them richer information than any other form of marketing. Around 187 million people in the USA alone watched 48 billion online content videos in July 2013, according to a survey by ComScore. If a video is rich in content, 66 percent of the customers are likely to view it twice. These statistics show that video blogging is a powerful marketing tool for nurturing leads and increasing conversions.