I was digging into definitions of conversion rate, and came across this slide from Zynga’s Q2 2014conference call.
ClickBank gets a lot of stick, but you can't beat their JV Contract feature.
Easy to split rev between parties.
If you work predominantly on royalties/commissions (like me), it's a game-changer. No more hunting down 'forgetful' clients.
Copywriters... when you're writing that first draft.
Adopt the attitude of a Honey Badger.
"Honey Badger don't give a shit!"
VidTao research is a lot of fun. No idea how accurate their 'ad spend' stats are.
I see you Dr. Gundry!
Rome wasn't built in a day.
I've got this client... he's so enthusiastic.
His head is buzzing. He talks a mile a minute.
But he's overwhelmed. He's spinning so many plates it's making him dizzy...
The new lead is beating the control. Here's why:
* It's a (true) story-based opener...
* It begins with the most dramatic part of the story...
* Video production/voiceover is off the charts... we got lucky with the doc's acting skills.