Editor’s Note: We are very pleased to announce that Joanna Wiebe will be speaking at Authority Intensive — Copyblogger’s live content marketing event in May 2014. Get all the details (and your tickets) right here.
Visitors who don’t click don’t convert.
As marketers, we know this to be true.
Your visitors can’t get through your checkout process or signup form without clicking at least one button. And that one button — like all of your buttons — can be improved on.