Let me be clear that there are a ton of reasons why you’re losing conversions. I’m not interested in giving you a massive list. Instead, I want to tell you the biggest areas of conversion loss that most online organizations experience today.
Revisiting the classics... The Gary Bencivenga Persuasion Equation:
Urgent Problem
+
Unique Promise
+
Unquestionable Proof
+
User-friendly Proposition
=
Persuasion
"Money gives you an edge, but without it, you become more human." -- Oliver Stone
Just pocket change for Agora, they got off lightly...
https://www.ftc.gov/news-events/press-releases/2021/02/publisher-will-pay-more-2-million-settle-ftc-charges-it-targeted?utm_source=govdelivery
... and what info-product creators with plain html sales pages were doing before the bloggers. (showing my age now)
A lot of the “creator economy” is basically mainstreaming what bloggers have been doing for years now.
Own your platform (WordPress + email list), sell products (PDFs, eBooks), build a community (FB groups).
It’s like watching history repeat itself, but with different software.
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