Columnist Jonathan Opdyke continues his retail series; this time, explaining how brands can increase conversion rates for their products on e-commerce sites.
Revisiting the classics... The Gary Bencivenga Persuasion Equation:
"Money gives you an edge, but without it, you become more human." -- Oliver Stone
Just pocket change for Agora, they got off lightly...
... and what info-product creators with plain html sales pages were doing before the bloggers. (showing my age now)
A lot of the “creator economy” is basically mainstreaming what bloggers have been doing for years now.
Own your platform (WordPress + email list), sell products (PDFs, eBooks), build a community (FB groups).
It’s like watching history repeat itself, but with different software.