“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” –Steve Jobs
Steve Jobs was spot on when he said good design means good results. This is particularly true when we’re talking about web design. After all why do businesses have websites? To sell. And if your web design isn’t helping you to sell, then you need to fire your designer and look for a new one.
By the way, we’re not talking just selling and getting by, but maximizing your sales potential.
So what can you do when it comes to maximizing your website conversions? I’ll show you four design elements that will convert more of your web visitors into paying customers.