Mobile devices and the influx of mobile technologies have changed the landscape for marketers in recent years. Today, mobile content is consumed more actively than any other types of media available. In fact, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews trends that are occurring in technology, predicted that mobile search would take over fixed internet searches by 2014. At this point, statistics show that multi-platform use has continued to rise with more than 60% of internet users searching on more than just a PC alone.
In the most recent PhoCusWright tour and activity study, which Rezgo sponsored, it was discovered that one of the most important and influential elements in deciding whether to book a tour or activity online is the quality of the description.
The When They Get There (and Why They Go) European study interviewed 5,000 active travellers who had taken a leisure trip in the last year that included a tour or activity. During the interview, the participants were asked how influential certain elements were in their decision to book or not book a tour or activity.
We’ve heard it all before: “Long copy closes the sale!” shout the copywriting gurus. “Shorter landing pages get more leads!” shouts the sales team. Who’s right? Well, as it turns out, they both are. If you’ve ever wondered “what’s the right length?” when it comes to all the things that go into your conversion marketing mix, then you’ll want to keep reading.
YouTube leads other social media platforms as a channel or paid social media advertising, measured in terms of introducing consumers to new products and then converting them into actual paying customers, according to a new study by AOL Platforms and Convertro.
AOL and Convertro analyzed data from 500 million clicks and 15 million conversions across all the major social media platforms, to determine where in the “sales funnel” each social platform fell — including “first” (top of the funnel), “middle,” and “last” (conversion to sale), as well as “only,” meaning the customer discovered the product and then converted all on the same platform.
You have taken the first step towards higher profits, sales, and conversions. Most importantly to your customer, conversion rate optimization will result in a superior customer experience. The global economy has changed. There is more uncertainty, less consumer confidence, and a general increase in the cost of goods and services. Your prospects have become more cautious.
As a result, the environment has become more competitive. You need to be forward thinking, aggressive, and sensitive to consumer needs. These cheat sheets, quick strategies and tips can be implemented very quickly. They are intended to act as checklists for your website.
Designing a checkout process for an ecommerce store is a huge challenge. Here’s some numbers you should know:
- In 2014, 1.12 billion people worldwide are expected to buy goods & services online – tweet this
- By end of 2013, the average abandonment rate was 67.9% – tweet this
- Current ecommerce conversion rate statistics show that 40% of worldwide internet users have purchased goods or products online. – tweet this
- This amounts to more than 1 billion online buyers and is projected to continuously grow.
Now, boosting conversion rate of your e-commerce site is not a big deal as this blog provides you 23 Killer eStore Conversion Optimization guidelines of 2014 that you can follow to boost conversion rate of your e-commerce site. You can share your views on these guidelines by commenting below!!
Interested in turning your ecommerce product pages into converting powerhouses? Who isn’t? Getting there, is about learning who your customers are and how they shop. In chatting with Christian fromMarketing Media, one of our awesome design partners, he stressed 3 main tactics. Each will help you tailor your product pages to your specific audience and easily turn them into paying customers.
No matter how big (or small) your online store, you’re always looking to convert visitors. Your conversion rate is essentially the life line of your online business. Ecommerce conversions cover a wide range of activities from purchasing products to subscribing to newsletters. Each of these actions show that visitors are not just interested but want to engage with you.
Since your success as an ecommerce merchant depends on conversion, I’m helping you by sharing the 5 secrets for better ecommerce conversions.