When I started my blog it was all about eyeballs and traffic. That was my primary measure of success. But as this blog started as a hobby for fun that was fine…for a while.
Its evolution from a passionate hobby into a serious business meant the rules of the game started changing. I needed to convert that traffic into sales.
The art and science of turning blog visitors into leads and sales means that you need to change your focus to include “Conversion Rate Optimisation” or as it is sometimes called “CRO”. It is often also shortened to the acronym “CO” or “Conversion Optimisation”.