Email Marketing: How a B2B company lifted conversion 200% with personalized email messages

SUMMARY: Overcoming the digital disconnect between the legal space and technology is the mission of The Expert Institute, a New York City-based legal service platform startup. To help combat this challenge, the marketing team wanted to put a name and face to brand communications.

By instituting a monthly email series from the vice president of client relations, the team was able to decrease the unsubscribe rate and increase conversions by 200%.

Email Marketing: How a B2B company lifted conversion 200% with personalized email messages

Your Top 5 Email Marketing Conversion Killers

Your Top 5 Email Marketing Conversion KillersHunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and with a sense of humor.

I found myself leaning into Hunter’s session at Conversion Conference San Francisco because he made so much sense. Then I asked him to do an interview to help make you a better email marketer.

First, I asked if the two primary purposes of email marketing—lead nurturing and conversion—are they two different things.

Your Top 5 Email Marketing Conversion Killers

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