Conversion optimization is so awesome because it gives you so many opportunities to discover new insights about your own business and your customers. While working at optimizing the conversion rate and applying different tactics, the outside of the box thinking becomes the default way to think.
Google announced on Google+ that they are adding a new feature to Google AdWords that will enable you to choose which specific conversions to include in bid automation.
Google AdWords automated bidding allows you to put your bidding on autopilot with the goal of getting the most possible clicks within your budget. It works based on various metrics pulled from your data and will auto-adjust your CPCs and other parameters based on those metrics. You can learn more about itover here.
What marketing trend has taken off like conversion rate optimization? Growth hacking? Targeted email drip campaigns? Even with those efforts, often the goal is to optimize getting more people to take more actions (a/k/a convert).
With the practice of CRO rising to prominence, conversion rate optimization experts and advice have, as well. Every day there seem to be new ideas for testing, new tips on how to write better copy, new best practices for creating high converting landing pages, and even advice on understanding the psychology of conversionand behavioral economics.
If you work in online marketing, you know how important testing is.
What you don’t know is what you should be testing. Sure, you’ve seen one or two case studies that say changing one word on your CTA can increase conversions by 76%. But what if that doesn’t even apply to you?
You’re in luck. What I have here are 50 split test case studies. I’ve shown the main points and how these individuals or companies got great results.
Now, no two websites or contests or buttons are the same but try these out – test (Wishpond has some great A/B testing tools) – and see if you can get similar results (hopefully better.)
If you’re using social media to promote your small business and your current social strategies are not getting the results you had hoped for, here are 5 key areas that you might want to consider drilling down into to improve the conversions you get from your social media marketing efforts.
In this weeks episode we get so nerdy that we have to put our skull caps on just to keep it together. Okay so maybe we were just looking for an excuse to wear our cool hats on a Google hangout.
Either way you look at it Luke Summerfield from Savvy Panda and I talk about Brain Based Conversions and using psychology & neurology to increase conversion rates.
Whether you sell items online or simply try to get people to sign up for an offer – you most likely have several steps in which your visitors must take in order to complete your online goal. These steps are typically known as conversion funnels.
In today’s video we’re going to walk you through the basics of setting up sales and conversion funnels in your Google Analytics account. We’ll go through how to add URLs for each step in your typical conversion funnel and explain what the settings do in your Google Analytics account.
News Summary Organizations can no longer rely on traditional online marketing approaches. In fact, according to industry research by Pronto Marketing, only 2 percent of website visits result in conversion. To help organizations take advantage of modern marketing techniques and leverage the power of social media, Oracle has introduced enhanced social commerce capabilities through further innovations in Oracle Social Cloud and Oracle Commerce. By enabling organizations to precisely target content to segmented audiences on Facebook, Oracle is extending its commitment to helping organizations enhance the customer experience and generate higher brand awareness and conversion rates.
Using Video Marketing
The use of video marketing in commerce and online marketing had exploded in the recent years. Consumers are also carrying out in-depth research than they used to before. The use of videos has given them richer information than any other form of marketing. Around 187 million people in the USA alone watched 48 billion online content videos in July 2013, according to a survey by ComScore. If a video is rich in content, 66 percent of the customers are likely to view it twice. These statistics show that video blogging is a powerful marketing tool for nurturing leads and increasing conversions.