Conversion Rate

A show of hands … how many of you measure how often good customers visit your website, on a monthly basis?

I know, I know, the percentage of affirmative responses is under 10%.
Go measure active visitors on a monthly basis. If these folks are visiting an average of ten times a month, then why in the heck are you obsessing about optimizing conversion rate? Seriously, why? The customer is coming back every third day … do you care if the customer converts today or Saturday? No. You just care that the customer converts this month.

How Flat Design Increases Conversion Rates

There are many arguments for and against flat design, so in this article I wanted to take a quick look at how flat design can actually affect your bottom line. When it comes to arguments, nothing speaks louder than actual dollars.

I examine three case studies where flat design has increased conversion rates (and in some cases sales!) and how you can apply these to your next project.

How Flat Design Increases Conversion Rates

7 Ways to Increase The Sales Conversion Rate in Google Ads

You’ve done everything you could. Your bids are competitive and your ads are laser targeted. You’ve also done A/B (Always Be) Testing and ensured your landing page gets the highest ROI. But then you realize that nothing has changed and you’ve seen no improvements since you began the campaign. While you’re staying put, your competitors are constantly seeking for ways to enhance their relationships with the clients through Google ads.

7 Ways to Increase The Sales Conversion Rate in Google Ads

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