Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action. CRO is quickly gaining in popularity because it’s seen as a way to increase profits from sales without raising your advertising spend.
What is Conversion Rate Optimization or CRO?
According to Dpfoc’s infographic: It is the method of using analytics and user feedback to increase a website’s conversion rate.
Converting your hard earned traffic into money is the optimal goal of any digital marketer however it is not a simple task, it requires time and diligence.
Landing page optimization is all the rage. With clients continuing to increase their investment in online media, converting more of your clicks into new leads or paying customers has never been more important. While it’s great to see more people testing and more people aware of the importance of optimization, I’ve also noticed that all the hype around optimization has caused some “myths” to become popular among online marketers.
Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wrong?
Recently I was interviewed by Jim Obermayer for his Sales Lead Management (SLM) radio broadcast. His questions touched on many of the issues that we commonly encounter with our clients at SiteTuners, and they got me wondering if marketers have really embraced conversion rate optimization (CRO) to the extent that they should. In this post I’ll share with you some highlights from our conversation.