4 Tips For Boosting Conversions With Images

Warning: I’m a copywriter. I make no claims of being a graphics designer or a photographer.

However, over the years, I’ve seen the dramatic effect the right images can have on conversions.

These are 4 tips I’ve personally tested, boost conversions fast…

Tip #1: Include People in Your Images

Most marketers know real-life images pull better than stock images, but here’s a tip which give conversions a pretty nice bump.

Whenever you’re going to use an images, ALWAYS ALWAYS ALWAYS have real people in them.

I learned this 5 years ago, when I was writing a piece on computers. The photographer went out and took really good photos of the computers at the company we were featuring.

Detailed. Clear. Well-positioned. Very professional.

But the truth of the matter was they sucked.

Boring. Empty. Something was missing.

I had him go back and reshoot, having people at their desks actually USING the computers.

Night and day difference in the outcome. The images totally complemented the piece I was writing.

dinner1 dinner2

Which dinner table would you rather sit at?

(Note: You can use this tip for cover art on info products.)

If you notice, the fashion industry has figured this out.

The companies who really have big budgets always use models. As opposed to just showing their line of clothes. Sure, it costs more, but it’s worth it.

Photographing people actually wearing the clothes convert better.

Tip #2: Add Provocative Captions

Now let’s squeeze a little more conversion juice out of each image, shall we?

Let’s add captions, little pieces of copy inserted somewhere into the image.

Images WITH CAPTIONS have been proven to convert better than images without (depending upon the copy, obviously.)

mower

Captions, bubbles, can be anywhere. Just make sure the copy is easy to read.

Tip #3: One Particular Caption Gets the Reader to Suck Themselves into an Image

Now, those are a couple good tips you should be using at every opportunity.

This next one, while it converts like crazy, needs some TLV.

But this next tip will have your website visitor sucking themselves into an image even more.

But be careful: This one tip has boosted conversion by over 100%.

Let me give you an example.

Let’s say you were promoting Justin Bieber tickets for winning a contest.

bieber

Just pull a participant out of the audience, circle them and have an arrow pointing to them, saying…

“This could be YOU!”

bieber2

Can you appreciate how this causes the reader to project themselves inside the photo?

You can do this for seminars, for weight loss “before and after” pictures, any place where someone is getting the benefit of your product or service and obviously enjoying it.

Summary

Next time you have pictures you want to include in your promotion, think about all the ways you can embellish them for optimum effect.

With the right tweaks, they really can enhance conversions.

The Conversion Optimization Guide to User Intent

User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO not CRO.

The fact is, however, CRO and SEO converge so closely in this area, it’s impossible to separate the two.

I want to take a fresh look at user intent, but provide more focus on the conversion optimization side of the issue.

Here’s my thesis: User intent is the starting point for successful conversion optimization. If you fail in addressing customer intent, you fail in conversion optimization. If you succeed in addressing customer intent, then you succeed in conversion optimization. That’s the simple reality, and there’s no way around it.

What is user intent?

User intent describes what a user is looking for when they conduct a search query. This goes beyond the superficial idea of “keywords.” Keywords are just that — words, and they are nearly passé in the age of semantic search and highly developed algorithms.

The customer’s intent is what those keywords or queries are really driving at.

There are three main types of intent:

  • Navigational – The user is trying to get to a certain site.
  • Informational – The user is looking for information.
  • Transactional – The user is prepared to buy or to perform some other specific online activity.

The basic idea is that everyone who performs an Internet search has a specificintent. They want something. The content that appears in the search results should meet their intent.

The Conversion Optimization Guide to User Intent

17 Of The Best Conversion Optimization Blogs On The Internet

Looking to boost your knowledge about conversion rate optimization?  Here on The Daily Egg, we publish quite a bit on conversion optimization.

And here are 17 blogs (in no particular order) that also regularly cover conversion optimization topics written by conversion rate optimization experts.

Add your favorites in the comments section below.

17 Of The Best Conversion Optimization Blogs On The Internet

The Conversion Optimization Rulebook

strict teacherConversion optimization is part art (listening to your gut) and part science (listening to the numbers) – it’s about making informed decisions and scientifically A/B testing your hypothesis to make your landing pages perform better. It’s also a lot of fun if you really invest the time that it deserves. Hitting the refresh button on an A/B test stats page is incredibly addictive – a bit like a game, where the prize is money for your business.

If you want to play, you need to know the rules. To get you started, I’ve put together a quick list of things you should and shouldn’t be doing. Follow these guidelines and you’ll soon be optimizing your pages and beating your competitors.

The Conversion Optimization Rulebook

x

Enter your email address and we’ll rush your FREE special report direct to your inbox.