Chris Goward is a pioneer in the world of landing page and conversion rate optimization. He founded WiderFunnel, a full-service optimization company that’s worked with Google, Electronic Arts, SAP, Magento and more.
He’s presented at over 100+ events around the world since 2007 including PubCon, Search Marketing Expo and eMetrics. And he’s the author of “You Should Test That! Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing,” an Amazon best-selling book.