Great copywriting is like having a competent salesperson working on behalf of your business, 24 hours a day, 7 days a week. The same can be said for the content that you create for your website, guest posts, and social media channels, provided that it’s developed with selling in mind. Understanding the basics of effective copywriting helps drive the creation of a content marketing strategy which helps you achieve your business goals.
The use of video as a marketing tool has exploded during the past five years and shows no signs of dissipating anytime soon.
Product videos can help consumers feel more confident about making purchases, and companies using video have higher average website conversion rates than those that don’t, according to research and consulting firm Aberdeen Group.