“Everybody” knows that a website should have a purpose, that is, to fulfill both user goals and business goals. Likewise, “everybody” knows that improving usability greatly help to increase the percentage of users reaching these goals.
Revisiting the classics... The Gary Bencivenga Persuasion Equation:
Urgent Problem
+
Unique Promise
+
Unquestionable Proof
+
User-friendly Proposition
=
Persuasion
"Money gives you an edge, but without it, you become more human." -- Oliver Stone
Just pocket change for Agora, they got off lightly...
https://www.ftc.gov/news-events/press-releases/2021/02/publisher-will-pay-more-2-million-settle-ftc-charges-it-targeted?utm_source=govdelivery
... and what info-product creators with plain html sales pages were doing before the bloggers. (showing my age now)
A lot of the “creator economy” is basically mainstreaming what bloggers have been doing for years now.
Own your platform (WordPress + email list), sell products (PDFs, eBooks), build a community (FB groups).
It’s like watching history repeat itself, but with different software.
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