“Everybody” knows that a website should have a purpose, that is, to fulfill both user goals and business goals. Likewise, “everybody” knows that improving usability greatly help to increase the percentage of users reaching these goals.
weird little copy test recently... 5-min sales vid at top of page. Split test 2 videos. Vid 1 asks for sale in the close i.e. "hit the order button now"... Vid 2 simply asks prospects to read the rest of the page. Result?
After stories of yet another lawsuit, feeling glad I never became an Agora Financial copywriter.
I mean... I’ve dabbled in the dark side of DR, but I never went full Vader.
My fave way to work right now: find an offer/brand/entrepreneur you love. Offer to write/revamp their copy on a new or existing product. Split the profits 50/50. Easy(ish), lucrative + fun!
With so much cookie-cutter, generic, monotone, derivative sales copy out there... improving the quality of your writing makes your copy/offer stand out like a sore thumb.
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