“Everybody” knows that a website should have a purpose, that is, to fulfill both user goals and business goals. Likewise, “everybody” knows that improving usability greatly help to increase the percentage of users reaching these goals.
Copywriters... when you're writing that first draft.
Be bold.
Adopt the attitude of a Honey Badger.
"Honey Badger don't give a shit!"
https://www.youtube.com/watch?v=4r7wHMg5Yjg
Rome wasn't built in a day.
I've got this client... he's so enthusiastic.
His head is buzzing. He talks a mile a minute.
But he's overwhelmed. He's spinning so many plates it's making him dizzy...
The Pro Code:
"Be where you said you’d be, when you said you’d be there, having done what you promised to do."
(Thanks Kev Rogers for the reminder)
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