One Time Offers

Been writing One-time Offers for the past few days for a new ClickBank launch.

Just as a quick reminder, here’s some must-includes when writing the copy.  

No matter whether it’s for an OTO text letter or video sales letter, always…

  1. Make sure that little progress bar is at the top of the page to let them know they’re not in OTO hell…
  2. For highest conversions, use a benefit-based headline rather than a curiosity-based headline…

  3. In the first One Time Offer, pre-frame the entire OTO sequence as a series of “upgrades” or “accelerations”…

  4. Thank them for their initial purchase…

  5. Tell them the OTO complements their original purchase, that it’s an essential piece to complete the solution puzzle…

  6. Make sure there is little functional overlap between the frontend offer and the OTO…

  7. Give one strong reason why you’re making this offer right now…

  8. The best converting One Time Offers I’ve found tell people the OTO ACCELERATES results…

  9. No matter what, always contrast the price (I realize this can be difficult on ClickBank, but there are ways to get the job done)…

  10. Strongly reaffirm the guarantee…

  11. Make sure it REALLY IS a one time offer, that the price/product is only available this one time…

  12. Mild but still snarky “No, thanks” links work better than bland ones…

  13. The “pile on”: Ever see OTOs where they offer 10 or 20 reports for one ultra-low price?  These work like gangbusters. Two keys: The value is over the top and the titles of each of the reports have to crush it.

Like that? I hope it was helpful.

Nihil Obstat (“Nothing stands in your way”),

–Matt