Email and Smartphones: Tips for Closing the Conversion Gap
The 2014 holiday shopping season is just around the corner. Who will be this year’s digital winners? Marketers who figure out how to make email and mobile work together to win customers, drive sales and bring them back after the season ends.
Email can help you narrow the gap between browsing and buying on smartphones. In turn, smartphones can bring you new email subscribers and widen your email messaging program beyond the traditional inbox.
Below are some statistics and tactics you can test and employ now, before holiday shopping swings into high gear. The focus is primarily on smartphones rather than tablets because the tablet experience is much closer to the desktop. The smartphone conversion gap is wider and thus represents a greater opportunity for marketers.