E-Commerce Videos Double Conversions
Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their e-commerce sites.
In fact, a new report from Invodo reveals that online shoppers who view video are nearly two times (1.8) more likely to make a purchase compared to shoppers who did not watch a video. Furthermore, the Video Commerce Benchmarks Report for Q2 2014 reveals that the majority of video viewers (67 percent) watch videos to 80 percent completion. This shows that online shoppers are typically watching the portion of videos that is likely to drive action, such as completing a purchase.