First Time Here?
The problem with most sales copy today? It doesn't sound like a message from a real person.
it's all swiped... templated... contrived... cut n pasted to death. RMBC Method. Hook. Big Idea. Crazy made-up story. Mechanism etc.
No ghost in the machine.
Good overview of the iOS 14 Facebook apocalypse:
"This is not the time to give up on advertising. iOS 14 is just helping us get back to the fundamentals and avoid the trap of day trading on Facebook."
Great meeting with traffic team yesterday. They pull in 1000 sales per day for each of a handful of clients. Quick tips on VSL page design:
1) minimalist style works best
2) 'next step' button instead of 'add to cart'
3) put the expert on camera (powerpoints no more!)
Back in the saddle for 2021. Nothing like a week of bad food and crappy TV to recharge the copywriting batteries.
Today... new sales page, some contract wrangling, a little copy cub coaching, Slack dies and... lockdown again.
Looks like the ‘that’ hack is catching on...
Writing Hack: delete the word “that.”
Ex: “There’s a reason that so many people struggle with XYZ.”
Edit to: “There’s a reason so many people struggle with XYZ.”
“That” is almost always unnecessary to the sentence.