I have been focusing on methods to improve website traffic. I have written about the 3 elements of a digital marketing strategy before; Traffic, Conversion and Economics. Today, I’ll let you know about a method to combine traffic and conversion. It’s basic. I’m sure you already know it. But, most people don’t think about it and they don’t practice it on a daily basis. That’s why I want to approach this method today.
Two of the most popular trends in marketing right now are growth hacking and content marketing.
Growth hacking is a marketing technique designed to turn clever hacks into fast-paced product growth. Content marketing is also about growth; if you’re creating content, you’re doing it because you want to grow your traffic and reach more people.
Guest blogging is a great way to “spread your reach” and gain influence with groups of people you might not otherwise be connected with. It’s also a WONDERFUL way to grow your list!
There are specific steps you’ll want to take when guest blogging to attract new clients. Creating a long term connection with the audience you have the honor to serve can be beautifully bridged with guest blogging.