How to Increase Your Conversion Rate With Social Media

social media how toDid you know you can bump your conversion rate by leveraging social media?

Check out this new article from Neil Patel of QuickSprout and Kissmetrics.  You’ll find out 3 cool ways you can harness social media to boost your conversion rate…

How to Increase Your Conversion Rate With Social Media

How to Insert the Facebook Conversion Pixel in WordPress

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As we all know conversion tracking is crucial when running any kind of advertising campaign. Follow the steps below for the easiest way to insert the Facebook conversion pixel in WordPress. This allows you to pick and choose the post and or pages you want to insert the conversion pixel on, which is important if you are running landing pages.

How to Insert the Facebook Conversion Pixel in WordPress

How Do You Track if Your Social Media traffic Is Converting?

social media trafficDo you know how your social media sites’ traffic converts? What the conversion rate is from Twitter compared to Facebook?  From Google+ compared to LinkedIn?

Do you track which social media traffic is assisting your conversion rates, and which is letting you down?  Do you know how well the offers you post on Facebook perform?

How Do You Track if Your Social Media traffic Is Converting?

Study: Facebook ads outpacing organic for conversions

shutterstock_143241523As more companies realize that advertising on Facebook is a necessity to reach fans and customers, a new study shows that ads play a huge role in gaining conversions through the social network.

The study, done by Convertro, an AOL company, spans 500 million clicks, 15 million conversions and 3 billion impressions — more than $1 billion of attributed revenue during Q1. It finds that while organic Facebook posts are great for mid-funnel awareness, paid posts are becoming more effective for conversions.

Study: Facebook ads outpacing organic for conversions

7 Research-Backed Tips on Improving Twitter Conversions

Twitter – what is it good for?

The site, which reported 255 million monthly active users in March, has gone way beyond its original roots to become a place that breaks news, provides customer service and has a goodly dose of snark and humor.

It’s a site where people can pack a powerful punch into a puny 140 characters and flesh out tweets with images and video. But if you’re a marketer, only one thing matters: how can you use Twitter to meet your conversion optimization goals? Some recent research provides some clues.

7 Research-Backed Tips on Improving Twitter Conversions

How to Increase Your Facebook Conversions Using Google Analytics

social media how toDo you want to improve your Facebook conversions?

Have you considered combining the power of Google Analytics with your Facebook Insights?

Comparing this data can help you find Facebook fans who are most likely to convert.

In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.

How to Increase Your Facebook Conversions Using Google Analytics

Why We Stopped Focusing on Direct Social Media ROI: a New Way of Viewing Conversions

Do you measure the return on your social media investment?

It seems blasphemous not to, yet that’s exactly the direction we’re experimenting with at Buffer.

We’ve recently shifted our focus toward email list building along with continued traffic growth. These metrics are common enough; it’s what we’ve stopped measuring in lieu of email that is most unique and notable.

Why We Stopped Focusing on Direct Social Media ROI: a New Way of Viewing Conversions

A BEGINNER’S GUIDE TO LEAD CONVERSION WITH SOCIAL MEDIA

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So, you’ve been publishing on Facebook, Twitter and maybe a few other social media platforms, and you’ve built up a decent following in each channel. Your audience is starting to engage more and more with your content.

Maybe you’re wondering, “Okay, what’s next? How can I take this to the next level? How can I use social media to drive leads for my business?”

A Beginner’s Guide To Lead Conversion With Social Media

Home How to Maximize Your Facebook Ad ROI With Conversion Tracking

In our previous posts we spoke about how to optimize your Facebook ads to get more clicks and how to split-test them to determine which ads are working. Optimizing your ads to increase clicks and decrease costs is great but your campaign doesn’t end there.

Clicks and costs are useful metrics but they don’t give you the whole picture, and at times they can be misleading. The problem is, while CTRs tell you what percentage of people clicked on your ad, they don’t tell you what these people did after landing on your site. Did they sign up? Did they buy anything?

Home How to Maximize Your Facebook Ad ROI With Conversion Tracking

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