BOOST ECOMMERCE CONVERSION RATE: 30 BEST PRACTICES AND TIPS

Designing a checkout process for an ecommerce store is a huge challenge. Here’s some numbers you should know:

  • In 2014, 1.12 billion people worldwide are expected to buy goods & services online –  tweet this
  • By end of 2013, the average abandonment rate was 67.9% – tweet this
  • Current ecommerce conversion rate statistics show that 40% of worldwide internet users have purchased goods or products online. – tweet this
  • This amounts to more than 1 billion online buyers and is projected to continuously grow.

BOOST ECOMMERCE CONVERSION RATE: 30 BEST PRACTICES AND TIPS

Try This Little-Known Way to Improve eCommerce Conversions

When an online shopper lands on a website, a substantial amount of trust needs to be build in order to get their sale.

With the number of sites available, it’s difficult for them to know which ones are safe and whether entering their personal information could result in fraud.

Try This Little-Known Way to Improve eCommerce Conversions

10 Conversion Psychology Resources That Will Make You a Smarter Marketer

freud-psychology            You don’t have to be Freud to understand how your prospects think. Image by Alan Turkus via Flickr.

Smart marketers know that conversion rate optimization is important.

We run A/B tests to test our assumptions, but we’re sometimes left to wonder what it is about the winning variation that just makes it convert better.

It doesn’t have to be a mystery. The beauty of CRO is that it’s grounded in human psychology. Yep, the stuff you learned about in school.

10 Conversion Psychology Resources That Will Make You a Smarter Marketer

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