Build effective landing pages to Increase conversion rates

Conversion Rates and Landing Pages

From the internet user’s side, a landing page is the one displayed as a result of a search or just a click on a link, either from a SERP as an organic result or a paid one (banner, text ad, video ad) or even a link in a direct mail.

From the website owner’s side, a landing page is the vehicle to drive the visitors through a conversion path to the reach the desirable goal. Optimizing your landing page is as important as your online presence, creating conversion paths with a nice eye tracking design and a clear call for action message; you will turn your website traffic into conversions.

Build effective landing pages to Increase conversion rates

Make Conversion Optimization Work for You: Landing Page Best Practices

This is the second post in our series on our recent webinar “Conversion Optimization Techniques that Actually Work,” with Qualaroo CEO Sean Ellis and Unbounce Co-Founder Oli Gardner. If you didn’t have time to catch it (or if you did and would like to see it again), you canwatch the whole thing here. Previously, we talked about designing smart conversion optimization tests based on insights collected from on-site surveys. Today, we’re looking at a handful of landing page best practices that Sean and Oli have picked up over the years. So what makes or breaks a good landing page?

Make Conversion Optimization Work for You: Landing Page Best Practices

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page

How you can use psychological principles to spur action on your site and boost conversions.

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After my article on using neuroscience and psychology to boost your social media marketing, I thought a follow-up was warranted, this time for website and landing page conversions.

The psychology of web design has been a highly tested field, including relaying on triggers to entice users to complete an action. There are several different forces behind human behavior, like the classic FOMO (“fear of missing out”), curiosity, and the use of color to convey a message or feeling.

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page

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