How to Set Up Conversion Funnels in Google Analytics (The Video)

Whether you sell items online or simply try to get people to sign up for an offer – you most likely have several steps in which your visitors must take in order to complete your online goal. These steps are typically known as conversion funnels.

In today’s video we’re going to walk you through the basics of setting up sales and conversion funnels in your Google Analytics account. We’ll go through how to add URLs for each step in your typical conversion funnel and explain what the settings do in your Google Analytics account.

How to Set Up Conversion Funnels in Google Analytics (The Video)

New Oracle Social Commerce Capabilities Increase Brand Awareness and Sales Conversion Rates

News Summary Organizations can no longer rely on traditional online marketing approaches. In fact, according to industry research by Pronto Marketing, only 2 percent of website visits result in conversion. To help organizations take advantage of modern marketing techniques and leverage the power of social media, Oracle has introduced enhanced social commerce capabilities through further innovations in Oracle Social Cloud and Oracle Commerce. By enabling organizations to precisely target content to segmented audiences on Facebook, Oracle is extending its commitment to helping organizations enhance the customer experience and generate higher brand awareness and conversion rates.

 New Oracle Social Commerce Capabilities Increase Brand Awareness and Sales Conversion Rates

[Webinar Recording] Conversion Matters: Getting Started With CRO

If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here!

In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, factors of good landing pages, how to test, and more! By the end, you should have what you need to get started on your own.

Hanapin’s CRO experts, Sam Owen and Roopa Carpenter, do a great introduction into the world of conversation rate optimization.

[Webinar Recording] Conversion Matters: Getting Started With CRO

New Breed Marketing Increases Retainers and Boosts Customer Conversion by 100% with HubSpot’s Content Optimization System

New Breed Marketing was a traditional marketing agency specializing in branding and website design, though they would take on any creative marketing project that would come their way. They lacked clear specialization in one field, and the inability to prove long-term ROI left them without the retainer clients they desired.

New Breed Marketing Increases Retainers and Boosts Customer Conversion by 100% with HubSpot’s Content Optimization System

Awareness to Conversion

Social media channels do a great job of creating awareness of a brand and can give your business great visibility. But…is awareness enough to achieve the results your business is looking for? Most likely it’s not.

Converting your social media fans to your email list is an important strategy because the real action on-line happens in email campaigns.  Email campaigns out perform social media posts when it comes to conversions.  Having a quality email list is key.

Awareness to Conversion

Conversion Rate

A show of hands … how many of you measure how often good customers visit your website, on a monthly basis?

I know, I know, the percentage of affirmative responses is under 10%.
Go measure active visitors on a monthly basis. If these folks are visiting an average of ten times a month, then why in the heck are you obsessing about optimizing conversion rate? Seriously, why? The customer is coming back every third day … do you care if the customer converts today or Saturday? No. You just care that the customer converts this month.

How to Plan Your WordPress Site For Conversion

2013 Reno Tahoe WordCampAsk Brian Bourn how he went from being new to WordPress, to being an awesome developer and WordPress wrangler, and he’ll tell you the WordPress community, Twitter, and WordCamps.

In fact, WordCamps are probably his favorite part. He travels around the country several times a year to different WordCamps so he can talk shop with his WordPress Twitter buddies, learn some new stuff, and give back whenever he can.

How to Plan Your WordPress Site For Conversion

How to Insert the Facebook Conversion Pixel in WordPress

facebook

As we all know conversion tracking is crucial when running any kind of advertising campaign. Follow the steps below for the easiest way to insert the Facebook conversion pixel in WordPress. This allows you to pick and choose the post and or pages you want to insert the conversion pixel on, which is important if you are running landing pages.

How to Insert the Facebook Conversion Pixel in WordPress

4 Elements of Web Design That Maximize Conversion

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” –Steve Jobs

Steve Jobs was spot on when he said good design means good results. This is particularly true when we’re talking about web design. After all why do businesses have websites? To sell. And if your web design isn’t helping you to sell, then you need to fire your designer and look for a new one.

By the way, we’re not talking just selling and getting by, but maximizing your sales potential.

So what can you do when it comes to maximizing your website conversions? I’ll show you four design elements that will convert more of your web visitors into paying customers.

4 Elements of Web Design That Maximize Conversion

x

Enter your email address and we’ll rush your FREE special report direct to your inbox.