Online lingerie sales are growing, is your website growing your sales or letting you down? One way to tell if you’re on track is to look at your conversion rate. Is it increasing or declining? Is your conversion rate as high as it should be? Do you even know what ‘conversion rate’ is? Here at the Lingerie Journal, we’ve decided to try and help you, and the industry at large, to answer these questions.
Conversion optimization is so awesome because it gives you so many opportunities to discover new insights about your own business and your customers. While working at optimizing the conversion rate and applying different tactics, the outside of the box thinking becomes the default way to think.
Google announced on Google+ that they are adding a new feature to Google AdWords that will enable you to choose which specific conversions to include in bid automation.
Google AdWords automated bidding allows you to put your bidding on autopilot with the goal of getting the most possible clicks within your budget. It works based on various metrics pulled from your data and will auto-adjust your CPCs and other parameters based on those metrics. You can learn more about itover here.
What marketing trend has taken off like conversion rate optimization? Growth hacking? Targeted email drip campaigns? Even with those efforts, often the goal is to optimize getting more people to take more actions (a/k/a convert).
With the practice of CRO rising to prominence, conversion rate optimization experts and advice have, as well. Every day there seem to be new ideas for testing, new tips on how to write better copy, new best practices for creating high converting landing pages, and even advice on understanding the psychology of conversionand behavioral economics.
A recent study found that millennials have such disturbingly low attention spans that they are even more forgetful than senior citizens. For a population that has grown up multitasking using technology, this comes as no surprise. Digital marketers should take note from the short attention spans of the “ADD Generations” and implement a strategy that yields more results.
According to HubSpot, 55% of visitors spend fewer than 15 seconds on your website. For people in a competitive industry like personal injury, it is hard to fathom paying $40.00 per click to drive traffic to your website, where users only spend 15 seconds absorbing information!
If you work in online marketing, you know how important testing is.
What you don’t know is what you should be testing. Sure, you’ve seen one or two case studies that say changing one word on your CTA can increase conversions by 76%. But what if that doesn’t even apply to you?
You’re in luck. What I have here are 50 split test case studies. I’ve shown the main points and how these individuals or companies got great results.
Now, no two websites or contests or buttons are the same but try these out – test (Wishpond has some great A/B testing tools) – and see if you can get similar results (hopefully better.)
If you’re using social media to promote your small business and your current social strategies are not getting the results you had hoped for, here are 5 key areas that you might want to consider drilling down into to improve the conversions you get from your social media marketing efforts.
In this weeks episode we get so nerdy that we have to put our skull caps on just to keep it together. Okay so maybe we were just looking for an excuse to wear our cool hats on a Google hangout.
Either way you look at it Luke Summerfield from Savvy Panda and I talk about Brain Based Conversions and using psychology & neurology to increase conversion rates.
Search engines use a very complex algorithm and consider 100s of factors to decide the ranking of web pages. There are, however, factors that can be considered as three basic and the most important factors to get higher organic rankings through SEO (Search Engine Optimization). Here is a brief overview of those 3 factors.