What is the Real Secret to Making Money from Your Blog?

What is the Real Secret to Making Money from Your Blog?When I started my blog it was all about eyeballs and traffic. That was my primary measure of success. But as this blog started as a hobby for fun that was fine…for a while.

Its evolution from a passionate hobby into a serious business meant the rules of the game started changing. I needed to convert that traffic into sales.

The art and science of turning blog visitors into  leads and sales means that you need to change your focus to include “Conversion Rate Optimisation” or as it is sometimes called “CRO”. It is often also shortened to the acronym “CO” or “Conversion Optimisation”.

What is the Real Secret to Making Money from Your Blog?

Improve website traffic – focus on conversion

I have been focusing on methods to improve website traffic. I have written about the 3 elements of a digital marketing strategy before; Traffic, Conversion and Economics. Today, I’ll let you know about a method to combine traffic and conversion. It’s basic. I’m sure you already know it. But, most people don’t think about it and they don’t practice it on a daily basis. That’s why I want to approach this method today.

Improve website traffic – focus on conversion

SMX East Liveblog: Making Moments Matter

The sales funnel has exploded. However, the pieces of the funnel are still highly relevant. You need to be there in the consideration phase. You need to streamline the purchase process so it’s frictionless. You need to work to maintain retention and get fanatical loyalty.

Speaker: Jeffrey K. Rohrs, VP, Marketing Insights, ExactTarget (@jkrohrs)

A photographer used his last dollars to buy an underwater camera. One day he woke up and found thousands of dollars in his bank account. What happened in between these two events? He took photos of dogs underwater. He built a career and cottage industry from a moment that everyone overlooked. See underwater dogs by Seth Casteel.

SMX East Liveblog: Making Moments Matter

17 Of The Best Conversion Optimization Blogs On The Internet

Looking to boost your knowledge about conversion rate optimization?  Here on The Daily Egg, we publish quite a bit on conversion optimization.

And here are 17 blogs (in no particular order) that also regularly cover conversion optimization topics written by conversion rate optimization experts.

Add your favorites in the comments section below.

17 Of The Best Conversion Optimization Blogs On The Internet

How to Fix The Secret Holes in Your Blog No One Talks About

ShhhhIt’s a really simple secret, one of those open secrets that experts will see coming way before I get to it.

It has to do with attrition rates.

See, we focus a lot of energy in getting more new people in the door, the digital door specifically, because it’s more cost effective.

We want more leads, more sales, and our blogs with their 1000 visitors a day are just not going to cut it.

But what if you’re missing something huge in that equation?

If just 1000 unique visitors to your blog each day were unique, and none of them were repeat visitors, you could have had at least 360,500 opportunities to turn a visitor into a lead and generate a sale every year.

Even with a 50% bounce rate, that’s 180,250.

How to Fix The Secret Holes in Your Blog No One Talks About

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