Beyond A/B Testing: Strategic Conversion Optimization For B2B Websites
When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in what should be a site-wide strategy.
B2C and e-commerce sites are largely focus on improving their product pages to boost transactions. However, as I mentioned in my previous article about the relationship between organic search and conversion, B2B sales don’t have the same immediacy. Because it’s a much longer sales cycle, the focus tends toward a deeper level of engagement.