Before You Pop the Champagne, Do Some Post-test Analysis [INFOGRAPHIC]
One of the best reasons to do website optimization is for the wins, when you’ve found a change that delivers real revenue to the bottom line.
But before you celebrate, check out this infographic for Marshall Downy’s sobering presentation at Which Test Won’s The Live Event. The event was held in Austin, Texas, The Conversion Capital of the World.
Marshall is with Build.com and gave several examples of post test analysis that changed the decisions he would make based on the pure test data.