Awareness to Conversion

Social media channels do a great job of creating awareness of a brand and can give your business great visibility. But…is awareness enough to achieve the results your business is looking for? Most likely it’s not.

Converting your social media fans to your email list is an important strategy because the real action on-line happens in email campaigns.  Email campaigns out perform social media posts when it comes to conversions.  Having a quality email list is key.

Awareness to Conversion

Conversion Rate

A show of hands … how many of you measure how often good customers visit your website, on a monthly basis?

I know, I know, the percentage of affirmative responses is under 10%.
Go measure active visitors on a monthly basis. If these folks are visiting an average of ten times a month, then why in the heck are you obsessing about optimizing conversion rate? Seriously, why? The customer is coming back every third day … do you care if the customer converts today or Saturday? No. You just care that the customer converts this month.

How to Plan Your WordPress Site For Conversion

2013 Reno Tahoe WordCampAsk Brian Bourn how he went from being new to WordPress, to being an awesome developer and WordPress wrangler, and he’ll tell you the WordPress community, Twitter, and WordCamps.

In fact, WordCamps are probably his favorite part. He travels around the country several times a year to different WordCamps so he can talk shop with his WordPress Twitter buddies, learn some new stuff, and give back whenever he can.

How to Plan Your WordPress Site For Conversion

How to Insert the Facebook Conversion Pixel in WordPress

facebook

As we all know conversion tracking is crucial when running any kind of advertising campaign. Follow the steps below for the easiest way to insert the Facebook conversion pixel in WordPress. This allows you to pick and choose the post and or pages you want to insert the conversion pixel on, which is important if you are running landing pages.

How to Insert the Facebook Conversion Pixel in WordPress

4 Elements of Web Design That Maximize Conversion

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” –Steve Jobs

Steve Jobs was spot on when he said good design means good results. This is particularly true when we’re talking about web design. After all why do businesses have websites? To sell. And if your web design isn’t helping you to sell, then you need to fire your designer and look for a new one.

By the way, we’re not talking just selling and getting by, but maximizing your sales potential.

So what can you do when it comes to maximizing your website conversions? I’ll show you four design elements that will convert more of your web visitors into paying customers.

4 Elements of Web Design That Maximize Conversion

Use Video Marketing to Nurture Leads and Increase Conversion Rates

Using Video Marketing

The use of video marketing in commerce and online marketing had exploded in the recent years. Consumers are also carrying out in-depth research than they used to before. The use of videos has given them richer information than any other form of marketing. Around 187 million people in the USA alone watched 48 billion online content videos in July 2013, according to a survey by ComScore. If a video is rich in content, 66 percent of the customers are likely to view it twice. These statistics show that video blogging is a powerful marketing tool for nurturing leads and increasing conversions.

Use Video Marketing to Nurture Leads and Increase Conversion Rates

Email Marketing: How a B2B company lifted conversion 200% with personalized email messages

SUMMARY: Overcoming the digital disconnect between the legal space and technology is the mission of The Expert Institute, a New York City-based legal service platform startup. To help combat this challenge, the marketing team wanted to put a name and face to brand communications.

By instituting a monthly email series from the vice president of client relations, the team was able to decrease the unsubscribe rate and increase conversions by 200%.

Email Marketing: How a B2B company lifted conversion 200% with personalized email messages

6 Content Marketing Strategies to Boost Conversions

Use content marketing to boost the conversion rates of online consumers!Content marketing has grown in popularity as communication platforms transition over to digital media. Consumers look for the latest information through multiple online marketing channels so proper positioning is key for companies to capitalize on conversions. Below are some tips on how to strategically place content marketing for maximum exposure.

6 Content Marketing Strategies to Boost Conversions

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