Why and How Re-Marketing Can Transform Your Conversion Rate

A recent study found that millennials have such disturbingly low attention spans that they are even more forgetful than senior citizens. For a population that has grown up multitasking using technology, this comes as no surprise. Digital marketers should take note from the short attention spans of the “ADD Generations” and implement a strategy that yields more results.

According to HubSpot, 55% of visitors spend fewer than 15 seconds on your website. For people in a competitive industry like personal injury, it is hard to fathom paying $40.00 per click to drive traffic to your website, where users only spend 15 seconds absorbing information!

Why and How Re-Marketing Can Transform Your Conversion Rate

50 A/B Split Test Conversion Optimization Case Studies

imageIf you work in online marketing, you know how important testing is.

If you’ve read the Wishpond blog before you’ve had this message drilled inhere, here and here (plus a lot more.) You get it, it’s important to test.

What you don’t know is what you should be testing. Sure, you’ve seen one or two case studies that say changing one word on your CTA can increase conversions by 76%. But what if that doesn’t even apply to you?

You’re in luck. What I have here are 50 split test case studies. I’ve shown the main points and how these individuals or companies got great results.

Now, no two websites or contests or buttons are the same but try these out – test (Wishpond has some great A/B testing tools) – and see if you can get similar results (hopefully better.)

50 A/B Split Test Conversion Optimization Case Studies

5 Ways To Improve Conversion From Your Social Media Marketing

cImprove Your Social Media Conversion RateIf you’re using social media to promote your small business and your current social strategies are not getting the results you had hoped for, here are 5 key areas that you might want to consider drilling down into to improve the conversions you get from your social media marketing efforts.

5 Ways To Improve Conversion From Your Social Media Marketing

Brain Based Conversions – Using Psychology & Neurology to Increase Conversion Rates {Interview}

Screenshot 2014-09-26 15.46.39In this weeks episode we get so nerdy that we have to put our skull caps on just to keep it together. Okay so maybe we were just looking for an excuse to wear our cool hats on a Google hangout.

Either way you look at it Luke Summerfield from Savvy Panda and I talk about Brain Based Conversions and using psychology & neurology to increase conversion rates.

Brain Based Conversions – Using Psychology & Neurology to Increase Conversion Rates {Interview}

3 Most important SEO Factors for Higher Rankings and Conversion

Search engines use a very complex algorithm and consider 100s of factors to decide the ranking of web pages. There are, however, factors that can be considered as three basic and the most important factors to get higher organic rankings through SEO (Search Engine Optimization). Here is a brief overview of those 3 factors.

3 Most important SEO Factors for Higher Rankings and Conversion

How to Set Up Conversion Funnels in Google Analytics (The Video)

Whether you sell items online or simply try to get people to sign up for an offer – you most likely have several steps in which your visitors must take in order to complete your online goal. These steps are typically known as conversion funnels.

In today’s video we’re going to walk you through the basics of setting up sales and conversion funnels in your Google Analytics account. We’ll go through how to add URLs for each step in your typical conversion funnel and explain what the settings do in your Google Analytics account.

How to Set Up Conversion Funnels in Google Analytics (The Video)

New Oracle Social Commerce Capabilities Increase Brand Awareness and Sales Conversion Rates

News Summary Organizations can no longer rely on traditional online marketing approaches. In fact, according to industry research by Pronto Marketing, only 2 percent of website visits result in conversion. To help organizations take advantage of modern marketing techniques and leverage the power of social media, Oracle has introduced enhanced social commerce capabilities through further innovations in Oracle Social Cloud and Oracle Commerce. By enabling organizations to precisely target content to segmented audiences on Facebook, Oracle is extending its commitment to helping organizations enhance the customer experience and generate higher brand awareness and conversion rates.

 New Oracle Social Commerce Capabilities Increase Brand Awareness and Sales Conversion Rates

[Webinar Recording] Conversion Matters: Getting Started With CRO

If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here!

In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, factors of good landing pages, how to test, and more! By the end, you should have what you need to get started on your own.

Hanapin’s CRO experts, Sam Owen and Roopa Carpenter, do a great introduction into the world of conversation rate optimization.

[Webinar Recording] Conversion Matters: Getting Started With CRO

New Breed Marketing Increases Retainers and Boosts Customer Conversion by 100% with HubSpot’s Content Optimization System

New Breed Marketing was a traditional marketing agency specializing in branding and website design, though they would take on any creative marketing project that would come their way. They lacked clear specialization in one field, and the inability to prove long-term ROI left them without the retainer clients they desired.

New Breed Marketing Increases Retainers and Boosts Customer Conversion by 100% with HubSpot’s Content Optimization System

x

Enter your email address and we’ll rush your FREE special report direct to your inbox.