These Landing Page Copywriting “Best Practices” Turned Out to Be Conversion Fails

fail-whale-conversions

PSST! Joanna Wiebe will be speaking at our first ever Call to Action Conference on September 12 in Vancouver. Check it out!

Why split test your landing pages?

Because you never know what impact a copy or design change might have on your business.

Why should you report on your test results?

Because sharing our successes and failures can help inform future optimization efforts. Test data can sometimes tell interesting stories worthy of addition to the canon of landing page “best practices.”

But if the growing body of A/B testing case studies can teach us anything, it’s thatthere’s no such thing as a “best practice” and that you’d be wise not to base your new landing page on what worked for someone else.

These Landing Page Copywriting “Best Practices” Turned Out to Be Conversion Fails

Your Subject Lines & Increasing Conversion

In today’s episode I’ll train YOU how to write better subject lines and get your emails opened!

The subject line holds more than 90% of the weight of your email success. If they don’t open it, because the subject line is written poorly, you have a 100% FAIL rate.

Let me help you not only get your emails opened, but if you use this tip, people will refer what you send to their friends and you’ll build a bigger business!

Watch Episode #4- Your Subject Lines & Increasing Conversion NOW!!

With love,

Sandi Krakowski

 

Your Subject Lines & Increasing Conversion

Conversion Killers Exposed [INFOGRAPH]

There is a lot of ugly in this infograph.

Ugly truths about conversion killers.

What is it that is keeping your visitors from converting into buyers? Why are your shopping carts empty and left circling  in the wind?

You might be shocked at some of the statistics that CWCS discovered while creating their awesome infograph.

Did you know?

  • 57% of customers will abandoned your website if it takes more than 3 seconds to load. Let’s face it, people are bound and determined to eventually run their lives at the speed of light. 3 seconds might as well be 22 minutes.
  • 26% of your visitors will leave your site if they are being forced to register. Surprised? For as public and outgoing as the world is (selfies, check-ins, and so on), people still do not like to share personal information with complete strangers  – until their trust is earned.

For more incredibly insightful information and useful stats, please enjoy this killer infograph by CWCS.

 

 

Conversion Killers Exposed [INFOGRAPH]

Speaking of Wealth Interview: 6 Big Takeaways on Designing for Conversion

Understand Your Target MarketOn July 29, 2014, Brian sat down with Jason Hartman, host of the Speaking of Wealth show, to discuss his overall approach to tackling the most important pieces of the online marketing puzzle.  He keys in on some crucial points that all online marketers should pay attention to as you are designing for conversion.

 

Speaking of Wealth Interview: 6 Big Takeaways on Designing for Conversion

Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

Recently I had an interesting conversation with one of our GKIC copywriters about how she cut down her writing time by 75 percent and skyrocketed conversion literally overnight.

About six months into her intense study as a copywriter (dedicating about 20 hours a week learning her craft) she was still spending hours and hours just to write a headline for a salesletter. (A headline is like the hook at the beginning of a story. It captures a reader’s attention and gets them to read farther into the promotion.)

Three Killer Headline Formulas That Could Skyrocket Your Conversion Rates…

The Top 25 Most Influential Conversion Rate Optimization Experts in 2014

Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014.We’ve found it to be a very popular and resourceful list for many of our PPC allies, both new and old.

HCCS_ContestWith the introduction of our brand new conference focused entirely on conversion rate optimization (CRO), called Hero Conf Conversion Summit and happening in Indianapolis on October 14-15 at the NCAA Hall of Champions, it only made sense to do a list that focuses on the industry’s most influential conversion rate optimization experts as well.

So without further ado, here’s the Top 25 Most Influential Experts in 2014!

The Top 25 Most Influential Conversion Rate Optimization Experts in 2014

Most important Advanced Segment for Conversion Optimization

Today I am going to share with you the granddaddy of all advanced segments, which completely changed the way I analyse data in Google Analytics for good.

But before I share this advanced segment with you, allow me to refresh your memory a bit about how Google Analytics calculate and report conversion rate:

Most important Advanced Segment for Conversion Optimization

Your Top 5 Email Marketing Conversion Killers

Your Top 5 Email Marketing Conversion KillersHunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and with a sense of humor.

I found myself leaning into Hunter’s session at Conversion Conference San Francisco because he made so much sense. Then I asked him to do an interview to help make you a better email marketer.

First, I asked if the two primary purposes of email marketing—lead nurturing and conversion—are they two different things.

Your Top 5 Email Marketing Conversion Killers

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