When dealing with complicated problems, people tend to rely more heavily than usual on a) other people’s advice and b) technological gadgetry. This is not necessarily a problem. But when you venture into the guru-saturated world of Internet marketing looking for tips on how to improve your law firm’s conversion rates, you might find yourself being peddled complex software or nonsensical-sounding advice from “experts.” How can you evaluate which tools or tactics will really improve conversions without being an Internet marketing expert yourself?
There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts!
Ultimately, most of us are optimizing our sites for search engines with a purpose that extends beyond site traffic. Whether the goal is newsletter signups, lead generation, or sales, most of us are trying to turn our hard-won organic site traffic into something more.
One of the most-overlooked areas in conversion optimization is the role of fonts and typography. Columnist Jeremy Smith explains.
One of the most overlooked areas in conversion optimization is the role of fonts and typography.
We have access to a tremendous amount of customer data these days. Even the free tools like Google Analytics give us incredible insights into where our traffic comes from and what people do on our site.
Yet, 80% of online retailers do not use their analytics sufficiently. Many don’t even track important actions like conversion rates and purchases. If you use analytics only to measure your daily traffic, you’re doing yourself and your customers a disservice.
Making changes on your website can be scary.
What if your conversion rate goes down? What if you involve a designer to make all the changes (which will cost a lot) and just end up hurting your business?
Online lingerie sales are growing, is your website growing your sales or letting you down? One way to tell if you’re on track is to look at your conversion rate. Is it increasing or declining? Is your conversion rate as high as it should be? Do you even know what ‘conversion rate’ is? Here at the Lingerie Journal, we’ve decided to try and help you, and the industry at large, to answer these questions.
Conversion optimization is so awesome because it gives you so many opportunities to discover new insights about your own business and your customers. While working at optimizing the conversion rate and applying different tactics, the outside of the box thinking becomes the default way to think.
Google announced on Google+ that they are adding a new feature to Google AdWords that will enable you to choose which specific conversions to include in bid automation.
Google AdWords automated bidding allows you to put your bidding on autopilot with the goal of getting the most possible clicks within your budget. It works based on various metrics pulled from your data and will auto-adjust your CPCs and other parameters based on those metrics. You can learn more about itover here.
What marketing trend has taken off like conversion rate optimization? Growth hacking? Targeted email drip campaigns? Even with those efforts, often the goal is to optimize getting more people to take more actions (a/k/a convert).
With the practice of CRO rising to prominence, conversion rate optimization experts and advice have, as well. Every day there seem to be new ideas for testing, new tips on how to write better copy, new best practices for creating high converting landing pages, and even advice on understanding the psychology of conversionand behavioral economics.