Sometimes, one word can make all the difference [Conversion Tip]


We kinda have to be. Not much choice.

Not only do our partners and clients demand it, so do our ‘better halves’.

Gotta keep the cash flowing. 🙂


We tripped across this little gem last week. Caught us by surprise.

One of our partners has a optin page in the personal development market.

I’d show you the full page, but at present, it’s getting a healthy 71% conversion. On cold Facebook traffic.

It’s been doing pretty well for over a year, but we’re not ones to rest on our laurels.

We’re always testing, trying something. Even if it’s stupid.

Right now, we’re down to the finer points.

And here’s what we tripped over. It gave us this meaningful boost:

Yep, this one change gave us a meaningful 6.82% increase. Not too shabby.

But wait till you see what we changed.

On the optin page, the original bullet was this:

  • Simple ways to find your true purpose which leads to financial abundance and true freedom

It sounded rather clunky with the two “true”s in there. So we took one out:

  • Simple ways to find your true purpose which leads to financial abundance and freedom

Yeah, all we did was take out the word “true.” Out of an optin page that has 500+ words on it.

Now do we think there’s anything magical going on here?


While we think the copy reads smoother,  we think the uptick has more to do with the word “financial”.

If you’re in the personal development market, which is more important to you?

True freedom?

Or financial freedom?

We think the visitor wants financial freedom more.

The way it reads currently is we’re offering simple ways that lead to financial abundance as well as financial freedom.

What’s your take? Go ahead and leave a comment below.


6 Conversion Optimization Tools Every Optimizer should use

Conversion Optimization ToolsNo matter what it is you set out to do, it’s always useful to obtain the best possible set of tools you can put your hands on. This statement is especially true in online endeavors where cool, new solutions can be found every day for old and new problems. That is why we at Conversioner make a principle out of always trying out new conversion optimization tools.

For your convenience we’ve rounded up a short list with six of our recent favorites tools. We’ve categorized each tool according to its marketing and day-to-day value. Let us know if you’ve found that other tools in a category perform better, have additional cool features or if you think there are other important categories we left out.


Category 1: User Behavior Analysis

If you are going to attempt any kind of conversion rate optimization you’re going to need to use at least one tool from this category. These tools allow you to get quantitative and qualitative data and insights in a practical and visual way. Most tools will provide heatmaps capabilities including click, mouse movement and scroll heatmaps and some will let you view actual session recordings from your site. These tools will serve you in your initial analysis, understanding how users interact with your site, and in later steps when you implement changes and want to measure the effect.

6 Conversion Optimization Tools Every Optimizer Should Use

The Conversion Optimization Guide to User Intent

User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO not CRO.

The fact is, however, CRO and SEO converge so closely in this area, it’s impossible to separate the two.

I want to take a fresh look at user intent, but provide more focus on the conversion optimization side of the issue.

Here’s my thesis: User intent is the starting point for successful conversion optimization. If you fail in addressing customer intent, you fail in conversion optimization. If you succeed in addressing customer intent, then you succeed in conversion optimization. That’s the simple reality, and there’s no way around it.

What is user intent?

User intent describes what a user is looking for when they conduct a search query. This goes beyond the superficial idea of “keywords.” Keywords are just that — words, and they are nearly passé in the age of semantic search and highly developed algorithms.

The customer’s intent is what those keywords or queries are really driving at.

There are three main types of intent:

  • Navigational – The user is trying to get to a certain site.
  • Informational – The user is looking for information.
  • Transactional – The user is prepared to buy or to perform some other specific online activity.

The basic idea is that everyone who performs an Internet search has a specificintent. They want something. The content that appears in the search results should meet their intent.

The Conversion Optimization Guide to User Intent

5 Untapped Growth-Hacks To Increase Conversion Rates

As most of you know by now, the actual amounts of traffic mean nothing if it simply won’t convert.

Getting traffic is just the starting point – we need that traffic to go through our desired funnel and complete that conversion goal. Surprisingly enough, many gifted marketers aren’t always in that state of mind.

Here’s my take on the topic, with conclusions taken directly from the last couple of projects where I helped startups with increasing conversion rates.

1. Magnify your branded traffic. Usually the highest conversion rates come from brand searches, so that’s the first low-hanging fruit you should go after. Search your company’s brand and find out if you’re in the results where you should be.

If not, you might need to review your branded SEO and/or consider purchasing paid adverting carrying your brand name. Then, think of social networks or profiles that you have yet to dominate, such as Pinterest, Tumblr or even

5 Untapped Growth-Hacks To Increase Conversion Rates

Beyond A/B Testing: Using Customer Journey Analysis to Increase Conversion Rates

Compared to A/B and multivariate tests, customer journey analysis is the new kid on the conversion rate optimization (CRO) block. The power of customer journey analysis is that it looks beyond an individual landing page, headline, or call-to-action. Instead, it takes into consideration the entire conversion path —  from website visit to purchase.

In this article, we’ll walk through how to decode visitor behavior and use site search to improve the customer journey. So, if you’ve already got the basics of CRO figured out, get ready to take your optimization efforts to the next level.

Understanding pre-purchase behavior

There are three primary conversion paths that customers follow pre-purchase:

  1. Use filters and categories to find a specific product
  2. Search for a specific product
  3. Browse categories until they find a product to investigate and buy

When you think about it, this isn’t really much different from the experience one would have at a brick-and-mortar store. Imagine that you drop by a convenience store to purchase toothpaste. Likely, the first thing you’ll do is scan the signage to find the location where it would be (filter and categories). If that doesn’t work, you’ll ask a store associate (search). Or, if you walk into the store not knowing what you’re after, you’ll casually browse the store.

While asking the store associate is a clear buying signal offline, most online stores don’t treat this signal the same. This is a mistake. Site search indicates that customers are on a high-intent journey, but just how high-intent? Take a look at the data below:

Beyond A/B Testing: Using Customer Journey Analysis to Increase Conversion Rates

How to Increase Your Conversion Rate With Social Media

social media how toDid you know you can bump your conversion rate by leveraging social media?

Check out this new article from Neil Patel of QuickSprout and Kissmetrics.  You’ll find out 3 cool ways you can harness social media to boost your conversion rate…

How to Increase Your Conversion Rate With Social Media

How did we increase e-commerce conversion rates by 800%, with customer reviews?

We started with 5 key questions…

It has become somewhat the norm to engage with reviews during our path to making a purchase decision. Recent research by eConsultancy has shown that over 77% of us consult reviews before deciding on whether to purchase a product or a service of some kind.

The purpose of this article is to outline the key points we took into consideration when choosing a review solution for Kids’ Rooms, a specialist retailer for parents of babies, children and teens. The research, strategy and integration we executed led to there being an 800% e-commerce conversion rate increase on products that had reviews. While this is by no means an exhaustive list, these were the key questions we answered en-route to choosing Power Reviews as our solutions provider.

How did we increase e-commerce conversion rates by 800%, with customer reviews?

10 Things You Should Test to Boost Your Website Conversion Rate

No matter how streamlined your marketing campaigns are, boosting conversions should be top of your daily to-do list. Once an advertising campaign works, companies tend to neglect testing different variables to improve their conversion rates. Here is a list of the 10 tests you cannot afford to miss.

10 Things You Should Test to Boost Your Website Conversion Rate

Pinterest To Launch New Ad Targeting And Conversion Tracking Features

PicturePinterest may still be a relatively young social network, compared to rivals like Facebook and Twitter, but its advertising products are quickly catching up to the rest of the market. The company recently quietly announced that it will soon offer new conversion tracking and audience targeting features to its advertisers which will allow them to better understand how Promoted Pins affect their business, and what can be done to further personalize those Pins for Pinterest users.

 Pinterest To Launch New Ad Targeting And Conversion Tracking Features


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