A Practical Marketers Guide to Writing for Conversion
The practical marketer listens to her customers, to craft informed landing page copy that converts. (Image source)Lately, everyone has the same answer for every copywriting, business or marketing question:
Revisiting the classics... The Gary Bencivenga Persuasion Equation:
Urgent Problem
+
Unique Promise
+
Unquestionable Proof
+
User-friendly Proposition
=
Persuasion
"Money gives you an edge, but without it, you become more human." -- Oliver Stone
Just pocket change for Agora, they got off lightly...
https://www.ftc.gov/news-events/press-releases/2021/02/publisher-will-pay-more-2-million-settle-ftc-charges-it-targeted?utm_source=govdelivery
... and what info-product creators with plain html sales pages were doing before the bloggers. (showing my age now)
A lot of the “creator economy” is basically mainstreaming what bloggers have been doing for years now.
Own your platform (WordPress + email list), sell products (PDFs, eBooks), build a community (FB groups).
It’s like watching history repeat itself, but with different software.