5 Surefire Ways to Increase Mobile Marketing Conversion Rates (And Improve your ROI)
Mobile devices and the influx of mobile technologies have changed the landscape for marketers in recent years. Today, mobile content is consumed more actively than any other types of media available. In fact, Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews trends that are occurring in technology, predicted that mobile search would take over fixed internet searches by 2014. At this point, statistics show that multi-platform use has continued to rise with more than 60% of internet users searching on more than just a PC alone.