4 Tips For Boosting Conversions With Images
Warning: I’m a copywriter. I make no claims of being a graphics designer or a photographer.
However, over the years, I’ve seen the dramatic effect the right images can have on conversions.
These are 4 tips I’ve personally tested, boost conversions fast…
Tip #1: Include People in Your Images
Most marketers know real-life images pull better than stock images, but here’s a tip which give conversions a pretty nice bump.
Whenever you’re going to use an images, ALWAYS ALWAYS ALWAYS have real people in them.
I learned this 5 years ago, when I was writing a piece on computers. The photographer went out and took really good photos of the computers at the company we were featuring.
Detailed. Clear. Well-positioned. Very professional.
But the truth of the matter was they sucked.
Boring. Empty. Something was missing.
I had him go back and reshoot, having people at their desks actually USING the computers.
Night and day difference in the outcome. The images totally complemented the piece I was writing.
Which dinner table would you rather sit at?
(Note: You can use this tip for cover art on info products.)
If you notice, the fashion industry has figured this out.
The companies who really have big budgets always use models. As opposed to just showing their line of clothes. Sure, it costs more, but it’s worth it.
Photographing people actually wearing the clothes convert better.
Tip #2: Add Provocative Captions
Now let’s squeeze a little more conversion juice out of each image, shall we?
Let’s add captions, little pieces of copy inserted somewhere into the image.
Images WITH CAPTIONS have been proven to convert better than images without (depending upon the copy, obviously.)
Captions, bubbles, can be anywhere. Just make sure the copy is easy to read.
Tip #3: One Particular Caption Gets the Reader to Suck Themselves into an Image
Now, those are a couple good tips you should be using at every opportunity.
This next one, while it converts like crazy, needs some TLV.
But this next tip will have your website visitor sucking themselves into an image even more.
But be careful: This one tip has boosted conversion by over 100%.
Let me give you an example.
Let’s say you were promoting Justin Bieber tickets for winning a contest.
Just pull a participant out of the audience, circle them and have an arrow pointing to them, saying…
“This could be YOU!”
Can you appreciate how this causes the reader to project themselves inside the photo?
You can do this for seminars, for weight loss “before and after” pictures, any place where someone is getting the benefit of your product or service and obviously enjoying it.
Next time you have pictures you want to include in your promotion, think about all the ways you can embellish them for optimum effect.
With the right tweaks, they really can enhance conversions.