4 Copywriting Tips to Boost Your Landing Page Conversions
When an average of just 1-4% of B2B landing page visitors convert to leads, it’s not hard to get discouraged (BrightInfo). If you’ve designed a killer landing page, clearly defined your value proposition, and created a form, you may wonder why your conversion rate isn’t higher. If this is the case, make sure you’re not overlooking the importance of effective landing page copy. On a webpage with one clear purpose, every word must count. Fortunately, we’ve rounded up some simple tips you can use to optimize your landing page copy and drive more conversions.