YouTube Leads in Sales Conversions

YouTube leads other social media platforms as a channel or paid social media advertising, measured in terms of introducing consumers to new products and then converting them into actual paying customers, according to a new study by AOL Platforms and Convertro.

AOL and Convertro analyzed data from 500 million clicks and 15 million conversions across all the major social media platforms, to determine where in the “sales funnel” each social platform fell — including “first” (top of the funnel), “middle,” and “last” (conversion to sale), as well as “only,” meaning the customer discovered the product and then converted all on the same platform.

YouTube Leads in Sales Conversions