These Landing Page Copywriting “Best Practices” Turned Out to Be Conversion Fails

fail-whale-conversions

PSST! Joanna Wiebe will be speaking at our first ever Call to Action Conference on September 12 in Vancouver. Check it out!

Why split test your landing pages?

Because you never know what impact a copy or design change might have on your business.

Why should you report on your test results?

Because sharing our successes and failures can help inform future optimization efforts. Test data can sometimes tell interesting stories worthy of addition to the canon of landing page “best practices.”

But if the growing body of A/B testing case studies can teach us anything, it’s thatthere’s no such thing as a “best practice” and that you’d be wise not to base your new landing page on what worked for someone else.

These Landing Page Copywriting “Best Practices” Turned Out to Be Conversion Fails