The Newbie’s Guide to Conversion Rate Optimization and How to Improve Lead Conversion on Your Websites

No matter what you market or sell online, if you are in the business of converting a website visitor into a paying customerone of your most important metrics will be your conversion rate. Conversion rate optimization or “CRO” is the systematic approach in which you analyze how, where and why your customers are converting and work to improve in those areas in order to earn additional sales. As you can imagine, every change or tweak that results in a higher conversion rate is incredibly valuable – especially if you are paying for your traffic via online advertisements.

The Newbie’s Guide to Conversion Rate Optimization and How to Improve Lead Conversion on Your Websites