The Future of Conversion Optimization – What’s New and What’s Next

Trend forecasting posts are usually reserved for the New Year, but so many changes have happened already through 2014, that we’d be remiss if we didn’t tackle a few of them now. With conversion optimization, the user still remains the key pivotal player, but the way they interact with the web and how they buy is changing. Let’s take a closer look at the ever-shifting landscape to see what’s coming up on the horizon in terms of both technology and design.

The Future of Conversion Optimization – What’s New and What’s Next