Improve Your Descriptions & Increase Online Sales Conversion

Post ImageIn the most recent PhoCusWright tour and activity study, which Rezgo sponsored, it was discovered that one of the most important and influential elements in deciding whether to book a tour or activity online is the quality of the description.

The When They Get There (and Why They Go) European study interviewed 5,000 active travellers who had taken a leisure trip in the last year that included a tour or activity.  During the interview, the participants were asked how influential certain elements were in their decision to book or not book a tour or activity.

Improve Your Descriptions & Increase Online Sales Conversion