How to Use Video to Boost Conversion Rates (Infographic)

The use of video as a marketing tool has exploded during the past five years and shows no signs of dissipating anytime soon.

Product videos can help consumers feel more confident about making purchases, and companies using video have higher average website conversion rates than those that don’t, according to research and consulting firm Aberdeen Group.

The infographic below from video hosting company Brightcove demonstrates how using online video helps increase click-through rates and drive sales.

How to Use Video to Boost Conversion Rates (Infographic)