How to use urgency as a conversion tool

eCommerce, conversions, abandonment, optimisation, countdown, urgencyThis week we took part in the eCommerce forum #ecomchat on how to effectively use online promotions. Various tactics were floated – BOGOF deals, free shipping and preview sales. But one of the most interesting, and hotly debated, was the idea of using urgency as a motivational trigger to drive a sale.

 How to use urgency as a conversion tool