How to Report on Conversion Tracking in AdWords

If you work in the paid advertising industry, reporting on conversion tracking should be like lacing your states before a hockey game (sorry for the Canadian-ism), it’s prep work for the later goal.Reporting is instilled into advertisers’ DNA as a way to confirm whether or not orders are being placed or contact forms are submitted to justify the ROI, but somewhere along the way things have gone backwards.

How to Report on Conversion Tracking in AdWords