How To Optimize Your Category Pages For Conversions
Have you ever wondered why certain products are placed in certain aisles as you walk through your grocery store or supermarket? How did they decide where the products go, and does it really matter?
It turns out that there is such a thing as ‘aisle psychology’! Researchers at the University of Buffalo found that aisle placements influence sales as much as other factors like marketing or pricing.
In some cases, placing products like chips and soft drinks in the same aisle increased sales of those items by 9%, while placing them one aisle away from each other decreased sales by 1.5%. That’s pretty significant when you think about the revenue stores make from these products.