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How to Increase Conversion Rates By Introducing Urgency

“How much for the t-shirt?” I asked the lady at her stall in one of Saigon’s tourist markets.

“Seven dollah,” she said as she pulled the shirt out and handed it to me. “Very nice! From America!”

I feigned disinterest and asked her for a better price. It’s customary to negotiate in places like these. She acted like it was a tough decision and then brought the price down to $6. She buys these at $2 a piece anyway.

How to Increase Conversion Rates By Introducing Urgency

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