How to Increase Conversion Rates by Building Customer Personas

There’s a scene in the movie “The Wolf of Wall Street” where Jordan Belfort, played by Leonardo DiCaprio, asks his friend to sell him a pen. In the movie, the friend answers with something about supply and demand.

sellpen

The real Jordan Belfort, who the movie is based on, says the actual answer is different.

 

How to Increase Conversion Rates by Building Customer Personas