How did we increase e-commerce conversion rates by 800%, with customer reviews?

We started with 5 key questions…

It has become somewhat the norm to engage with reviews during our path to making a purchase decision. Recent research by eConsultancy has shown that over 77% of us consult reviews before deciding on whether to purchase a product or a service of some kind.

The purpose of this article is to outline the key points we took into consideration when choosing a review solution for Kids’ Rooms, a specialist retailer for parents of babies, children and teens. The research, strategy and integration we executed led to there being an 800% e-commerce conversion rate increase on products that had reviews. While this is by no means an exhaustive list, these were the key questions we answered en-route to choosing Power Reviews as our solutions provider.

How did we increase e-commerce conversion rates by 800%, with customer reviews?